When writing about cannabis, especially CBD, it is extremely important to account for legal considerations. Be sure to read these two articles to get a deeper understanding of what regulators will take issue with:
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Organic Website Traffic: Unpaid website traffic driven
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AI is good for article filler like introductions to articles and paragraphs but you still need to do the work to give the article its “meat and bones”
Cannabis SEOIntroduction
CBD Company A
Most FDA violations come from making medical claims about products. The term “medical claims” is broader than direct claims like, “CBD tincture relieves pain.” In addition to claims about medical effects, “medical claims” also encompass claims about dosage, certifications, and classifications of products.
Orphan Content: Content that does not link to other internal content or webpages
FTC blog language guidance for CBD writing.
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Avoid the term “weed”
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Am I clear about the agreed-upon rate and billing terms for my writing sample?
Do list all ingredients, active and inactive
Only capitalize “sativa” and “indica” when it is the first word in a sentence.
Technical Formatting: Use of proper headings, tags, meta descriptions, and other technical elements to ensure that content is visible and highly rated by search engines
Educate and entice consumers
Creating a Content Plan…………………………….. 12
Energy, focus, attentiveness, alertness
Identifying SEO Topics…………………………… 10
References (Use this, or replace with your own style guide)
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Stylistic Considerations
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Your client will provide you with a writing topic and target keyword phrase
Spacing and indentations
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DopeSEO Style Guide
Third Topic
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Sub-Topic B
Style Guide Creation
Your writing sample should be written in a [Google Doc], and submitted via a link to it. Be sure you have a [Google account, and familiarize yourself with the Google Drive and Google Doc] interface if you haven’t used it before.
1% of conditions have moderate evidence for cannabis/cannabinoid treatment effectiveness
Google Seach Console https://search.google.com/search-console/welcome?hl=en
The main keyword is not used more than 30 times, to avoid keyword stuffing
The paper “A content analysis of internet information sources on medical cannabis (Kruger, et al. 2020)” illustrates the tension between conventional medicine, the interested public audience, and content marketing. They point out that medical cannabis users put more trust in medical cannabis than in mainstream healthcare and are less likely to seek information from healthcare providers. They also report on where this demographic is getting their information and what sources they are putting trust in.
The FDA’s Stance on Hemp-Derived CBD as a Dietary Supplement (Part 2)
What font type and size (and color) is used?