Here is an example of the Dope SEO Style Guide that is given to content writers. When working with hired content writers, they will typically provide you with the content in a Word document or Google document so actual formatting (font, size, color, etc.) is not too critical as the WordPress theme will typically update these aspects.
Hiring Tool: SEO Content Writing Sample for Cannabis Content
Chandra, S., Lata, H., ElSohly, M. A., Walker, L. A., & Potter, D. (2017). Cannabis cultivation: methodological issues for obtaining medical-grade product. Epilepsy & Behavior, 70, 302–312.
Always avoid terms like, “treat,” “cure,” “therapy,” and “therapeutic,” that suggest CBD or cannabis is a medical product.
Finding SEO Keywords for Free
Internet content about medical cannabis use is a growing concern not just because the information is inaccurate and misleading, but because it is actually dangerous in some instances. Many of these blogs are hosted by companies that are trying to sell products. Even in “news” websites, companies can pay to have their blog material published so it looks like it is coming from an unbiased source. The cost for this can be as low as $100 and up to $2000 for big-name publications. Most readers don’t really know the meaning of “Sponsored Post” is that it is paid advertising from a private company with biased interests. This is a big problem because misleading information can hurt people.
Font: Arial, 11
Cornerstone content should encompass the major themes and topics of your website. These themes and topics are often very general keywords with very high competition for search rankings, so you need to say a lot about them and say it well. A good practice for identifying cornerstone content topics is to create a flow chart or outline.
National Center for Biotechnology Information (https://www.ncbi.nlm.nih.gov/)
Packaging should comply with Dietary Supplement FDA requirements, however, you should not claim or imply to actually be a dietary supplement or any other type of FDA-regulated product
Second Topic
This article from the FDA will give you an in-depth understanding of what is and is not legal when selling and marketing cannabis products. The FDA guidelines for CBD products are both as clear a vague as possible:
Rejuvenation, Invigorating
The headers have AP Style capitalization (capitalizemytitle.com)
3% of conditions actually have evidence that cannabis/cannabinoids are an ineffective treatment
If you are in need of hiring highly skilled cannabis content writers, you will want to get a writing sample. From a client perspective, you can always re-work writing samples into your blog. From a cannabis content writer angle, you are doing a guaranteed paid project. So, writing samples are win-win. Below is a hiring exercise for cannabis content writers. You are free to use and adapt this writing sample exercise. It is a great tool for hiring content writers and educating new content writers on good habits. When using this template, be sure to customize it, fields that are bracketed in red will require you to customize them.
Midwest
Additionally, it is useful to explain bioavailability to customers. Bioavailability is the amount of a product that actually makes it into the body when consumed. Remember, you are not a doctor or pharmacist, but when selling or marketing cannabinoid products it is best to have some understanding of how they actually work in the body. To better understand CBD dosage, CBD bioavailability, and CBD side effects, it is strongly recommended to read these three scholarly research papers:
“Organic” is a serious legal claim that MUST be backed up with documentation. There are many unaccredited agencies offering to “certify” organic hemp. However, if they are not accredited by the USDA, their certification is meaningless! You are responsible for proving that your product is organic if you make that claim. That means fact-checking the farmers that are selling you their “organic” hemp.
wild brand cbd
Maybe a good place for a list:
cbd tincture vs gummies
Glasshouses
H3 to be formatted with a font of Calibri, ‘black’ color, size 14 and bolded
Researching Content Topics…………………….. 14
Nutrient dosers
Top Medical Cannabis User Information Sources
CBD tinctures
You can see how this content plan ensures that there is no orphan content. As each general content article is written, it can be linked to the cornerstone content article. The general content articles that are lettered are bigger subtopics, so these should all have 800-1200 words. The general content that is bulleted has more specific topics likely to discuss specific products, these should have 500-750 words.
Step 5: Submit Your Writing Sample
Links have no formatting requirements (WordPress will format them per your theme)
Left justified
Cannabis SEO Content 101
Chandra, S., Lata, H., & ElSohly, M. A. (Eds.). (2017). Cannabis sativa L.-botany and biotechnology. Springer.
Operating a Cannabis Greenhouse
Uplifting, happy, euphoric, bliss
Overall, the writing sample does not need to be more than 750 words and should not exceed 1000 words. A minimum of 500 words is requested. The formatting template above may be helpful to use as a template. Your individual topic and keyword target will vary. You will want to keep them in mind as you write. For a great guide on how to use SEO keywords, you can go to Moz. In addition to your assigned keyword, you can use related keywords to really beef up your SEO. You can find related keywords simply by entering the keyword target in the google search bar. The phrases that come up below will be related keywords and long-tail keywords.
A “therapy” or “therapeutic” substance must be FDA regulated and approved. Epidiolex is one of the only cannabinoid products that meets these criteria (for limited pharmaceutical applications). Therapeutic and therapy are protected words that are explicit to products with FDA approval for medical uses.
cbd gummies for morning
Cannabis SEO Content 101…………………………. 9
Body: “Normal text” (use ctrl+shift+v to paste without source formatting)
CBD Company A
Subtopic paragraph text