A “therapy” or “therapeutic” substance must be FDA regulated and approved. Epidiolex is one of the only cannabinoid products that meets these criteria (for limited pharmaceutical applications). Therapeutic and therapy are protected words that are explicit to products with FDA approval for medical uses.
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Cannabis SEO Content 101…………………………. 9
Body: “Normal text” (use ctrl+shift+v to paste without source formatting)
CBD Company A
Subtopic paragraph text
Cannabis SEONutrient dosers
Top Medical Cannabis User Information Sources
CBD tinctures
You can see how this content plan ensures that there is no orphan content. As each general content article is written, it can be linked to the cornerstone content article. The general content articles that are lettered are bigger subtopics, so these should all have 800-1200 words. The general content that is bulleted has more specific topics likely to discuss specific products, these should have 500-750 words.
Step 5: Submit Your Writing Sample
Links have no formatting requirements (WordPress will format them per your theme)
Left justified
Cannabis ad creative optimization
Cannabis storage solutions
Stylistic Considerations
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Your client will provide you with a writing topic and target keyword phrase
Spacing and indentations
Cannabis lighting
DopeSEO Style Guide
When writing about cannabis, especially CBD, it is extremely important to account for legal considerations. Be sure to read these two articles to get a deeper understanding of what regulators will take issue with:
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Organic Website Traffic: Unpaid website traffic driven
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AI is good for article filler like introductions to articles and paragraphs but you still need to do the work to give the article its “meat and bones”
Here is an example of the Dope SEO Style Guide that is given to content writers. When working with hired content writers, they will typically provide you with the content in a Word document or Google document so actual formatting (font, size, color, etc.) is not too critical as the WordPress theme will typically update these aspects.
Hiring Tool: SEO Content Writing Sample for Cannabis Content
Chandra, S., Lata, H., ElSohly, M. A., Walker, L. A., & Potter, D. (2017). Cannabis cultivation: methodological issues for obtaining medical-grade product. Epilepsy & Behavior, 70, 302–312.
Always avoid terms like, “treat,” “cure,” “therapy,” and “therapeutic,” that suggest CBD or cannabis is a medical product.
Finding SEO Keywords for Free
Cannabis SEO Content 101
Chandra, S., Lata, H., & ElSohly, M. A. (Eds.). (2017). Cannabis sativa L.-botany and biotechnology. Springer.
Operating a Cannabis Greenhouse
Uplifting, happy, euphoric, bliss
Overall, the writing sample does not need to be more than 750 words and should not exceed 1000 words. A minimum of 500 words is requested. The formatting template above may be helpful to use as a template. Your individual topic and keyword target will vary. You will want to keep them in mind as you write. For a great guide on how to use SEO keywords, you can go to Moz. In addition to your assigned keyword, you can use related keywords to really beef up your SEO. You can find related keywords simply by entering the keyword target in the google search bar. The phrases that come up below will be related keywords and long-tail keywords.
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Maybe a good place for a list:
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Glasshouses
H3 to be formatted with a font of Calibri, ‘black’ color, size 14 and bolded
Researching Content Topics…………………….. 14
social media
Cannabis customer retention