Internet content about medical cannabis use is a growing concern not just because the information is inaccurate and misleading, but because it is actually dangerous in some instances. Many of these blogs are hosted by companies that are trying to sell products. Even in “news” websites, companies can pay to have their blog material published so it looks like it is coming from an unbiased source. The cost for this can be as low as $100 and up to $2000 for big-name publications. Most readers don’t really know the meaning of “Sponsored Post” is that it is paid advertising from a private company with biased interests. This is a big problem because misleading information can hurt people.
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Cornerstone content should encompass the major themes and topics of your website. These themes and topics are often very general keywords with very high competition for search rankings, so you need to say a lot about them and say it well. A good practice for identifying cornerstone content topics is to create a flow chart or outline.
National Center for Biotechnology Information (https://www.ncbi.nlm.nih.gov/)
Packaging should comply with Dietary Supplement FDA requirements, however, you should not claim or imply to actually be a dietary supplement or any other type of FDA-regulated product
Second Topic
This article from the FDA will give you an in-depth understanding of what is and is not legal when selling and marketing cannabis products. The FDA guidelines for CBD products are both as clear a vague as possible:
H2 to be formatted with a font of Calibri, ‘black’ color, size 16 and bolded
Larsen, C., & Shahinas, J. (2020). Dosage, efficacy and safety of cannabidiol administration in adults: a systematic review of human trials. Journal of clinical medicine research, 12(3), 129. https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7092763/
Types of greenhouses and their features
No path to register CBD products with the FDA
Here is an example of a content plan for a cannabis greenhouse company that utilizes these elements. Notice that there are three main topics that form cornerstones and subtopics that are suitable for general content.
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The full keyword is in each headline (as much as possible)
Crafting General Content……………………….. 12
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Study your topic, define your brand, define your audience, and set a goal
Media reports (may or may not be paid sponsored content)
Only capitalize “cannabis” as “Cannabis” when it is the first word in a sentence or is being used as a proper noun to refer to the species cannabis.
An FDA warning letter is a letter that can be issued for many reasons. Most of the CBD companies that have been issued warning letters have violated FDA marketing restrictions for CBD. Namely, they are making medical claims about their products. Anyone selling cannabis or CBD, or marketing it, should read “FDA Regulation of Cannabis and Cannabis-Derived Products, Including Cannabidiol (CBD) https://www.fda.gov/news-events/public-health-focus/fda-regulation-cannabis-and-cannabis-derived-products-including-cannabidiol-cbd.”
“The current study found that information related to medical cannabis on the Internet is abundant, generally positive, but lacking in the depth and detail that would ideally inform medical treatment. Over 150 different health and medical conditions were suggested for treatment by cannabis, yet only 4% of the conditions mentioned have substantial empirical support.”
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The article has two to three internal links (to other webpages in your website)
Evergreen Content: Content that is regularly updated to ensure it is still relevant
3% of conditions show evidence that using cannabis would increase the person’s risks
Ignore irrelevant keywords
-Kruger, et al. (2020)
Chilling out
The next step with this outline is to create article outlines for the three major topics. However, you’ll also want to consider your keyword research. In this example, buying, building, and operating a greenhouse are all top keywords and major themes. However, keyword data also suggests that cannabis lighting and cultivation are also very relevant. In this case, the greenhouse company needs to consider if it is something to give more attention to. Since this greenhouse company also sells lighting and cultivation supplies, they will add these as cornerstone topics as well as include them as part of their operational content.
-Kruger, et al. (2020)
Website content
Organic nutrients
Calm/calmness
The main keyword is inserted in at least one H2
Gable top greenhouses
Artisanal CBD products
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social media
Use scholar.google.com to find open-access articles from scholarly sources
AI can lie! Always fact-check claims!
Topic paragraph text
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Analyze the keywords, and study their intent, relevance, and competition
The article uses active voice instead of passive voice
If you do not use a freelancing agency website, PayPal and Venmo are standard (be wary of Zelle)