-Kruger, et al. (2020)
Chilling out
The next step with this outline is to create article outlines for the three major topics. However, you’ll also want to consider your keyword research. In this example, buying, building, and operating a greenhouse are all top keywords and major themes. However, keyword data also suggests that cannabis lighting and cultivation are also very relevant. In this case, the greenhouse company needs to consider if it is something to give more attention to. Since this greenhouse company also sells lighting and cultivation supplies, they will add these as cornerstone topics as well as include them as part of their operational content.
-Kruger, et al. (2020)
Website content
Organic nutrients
“The current study found that information related to medical cannabis on the Internet is abundant, generally positive, but lacking in the depth and detail that would ideally inform medical treatment. Over 150 different health and medical conditions were suggested for treatment by cannabis, yet only 4% of the conditions mentioned have substantial empirical support.”
Hydroponic nutrients
The article has two to three internal links (to other webpages in your website)
Evergreen Content: Content that is regularly updated to ensure it is still relevant
3% of conditions show evidence that using cannabis would increase the person’s risks
Ignore irrelevant keywords
H2 to be formatted with a font of Calibri, ‘black’ color, size 16 and bolded
Larsen, C., & Shahinas, J. (2020). Dosage, efficacy and safety of cannabidiol administration in adults: a systematic review of human trials. Journal of clinical medicine research, 12(3), 129. https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7092763/
Types of greenhouses and their features
No path to register CBD products with the FDA
Here is an example of a content plan for a cannabis greenhouse company that utilizes these elements. Notice that there are three main topics that form cornerstones and subtopics that are suitable for general content.
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The full keyword is in each headline (as much as possible)
Crafting General Content……………………….. 12
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Study your topic, define your brand, define your audience, and set a goal
Media reports (may or may not be paid sponsored content)
Only capitalize “cannabis” as “Cannabis” when it is the first word in a sentence or is being used as a proper noun to refer to the species cannabis.
An FDA warning letter is a letter that can be issued for many reasons. Most of the CBD companies that have been issued warning letters have violated FDA marketing restrictions for CBD. Namely, they are making medical claims about their products. Anyone selling cannabis or CBD, or marketing it, should read “FDA Regulation of Cannabis and Cannabis-Derived Products, Including Cannabidiol (CBD) https://www.fda.gov/news-events/public-health-focus/fda-regulation-cannabis-and-cannabis-derived-products-including-cannabidiol-cbd.”
Calm/calmness
The main keyword is inserted in at least one H2
Gable top greenhouses
Artisanal CBD products
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There are also great online tools for reviewing writing for passive voice. You will want to write in an active voice as much as possible.
Cannabis greenhouse pest control
Identifying SEO Topics
The first step in writing cannabis content is to identify relevant keywords. There are many free tools that can be used to identify keywords. First, you should have Google Search Console set up for your website. If you don’t, do that right away! In addition to finding keywords on Google Search Console, you can also just go to Google and type in words. You’ll see a drop-down list start to populate, those phrases are some keywords you should consider using.
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References……………………………………………….. 21
Paying a Cannabis Content Writer
Use scholar.google.com to find open-access articles from scholarly sources
AI can lie! Always fact-check claims!
Topic paragraph text
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Analyze the keywords, and study their intent, relevance, and competition
The article uses active voice instead of passive voice
If you do not use a freelancing agency website, PayPal and Venmo are standard (be wary of Zelle)